What is Purpose-led Leadership?

Purpose-led leadership sees leaders prioritise their purpose and values over anything else when making decisions on behalf of the business - going beyond the bottom line. It is vital in establishing and generating Good Dividends that enable businesses to be a force for good and make the world a better place. 

Purpose-led leaders share their purpose with their team to help ensure that their values become part of their employees' values. Good leaders create opportunities for others and assist in setting personal goals for their employees.  

Purposeful leaders and organisations thrive through :

  • Engaging employees to improve retention and happiness  
  • Improved customer loyalty and word-of-mouth recommendation  
  • Boosted organisation competitive edge.


Today, consumers care about how organisations treat employees, communities, and the environment. 

How to be a purpose-led leader?

"As we look ahead into the next century, leaders will be those who empower others." - Bill Gates

In addition to being self-aware, to be a purpose-driven leader, you must:

• Be able to see the big picture beyond the immediate boundaries of their organisation.
• Mentor your team to help them grow and be the best they can be.
• Motivate your team to rally around and embrace the organisational purpose while helping them connect with their purpose.
• Develop robust and meaningful interpersonal connections with employees, members, customers, vendors, and other parties.
• Be flexible and understand that acting with purpose is not always easy.
• Be prepared to pivot and adjust along the way.
• Be prepared to make all decisions with the purpose in mind.

Such leadership skills can be learned and developed through receiving good training and support.