Stronger productivity growth
Some of the key practical benefits of innovation are:
improved brand recognition and value
new partnerships and relationships
increased turnover and improved profitability
promote a higher quality of life
regenerate the environment
Restoring trust in business: Businesses that are able to enhance their net positive contributions to society are more likely to earn the trust of stakeholders and secure their licence to operate in society.
Adapting to resource scarcity and environmental concerns: There is heightened pressure on companies to invest in the resilience of their supply chains and a growing business case to assess their social and environmental footprint, ensure responsible practices and “internalise” negative external impacts. Companies that pursue business models and strategies that invest in the economic prosperity of key stakeholders in their supply chain, including small producers and local communities, are better poised for long-term competitiveness.
Attracting and retaining talent: Tomorrow’s workforce views business success differently than their parent's generation and prioritises long-term sustainability over short-term profit maximisation.
Changing performance metrics: A growing number of investors are including social and environmental considerations in their performance metrics and investment decisions.
Search for growth and inclusion at scale: Companies that turn societal challenges, such as unemployment and lack of healthcare services, into opportunities that enhance business growth and long-term competitiveness will be positioned for sustainable success.