Businesses have played a significant role in degrading the social, economic, ecological, and governance commons, but they can play an equal role in regeneration through the adoption of a Good Dividends approach.

A degenerative business pursues self-interest at the expense of all around; no consideration for the material and energy consumed nor the waste generated. The world beyond the business boundaries is to be exploited and is of no consequence to the business. Eventually, these businesses will die.

Conversely, a regenerative business pursues actions that improve the world beyond its boundaries; for the collective good. Such a business will grow profitably and enjoy longevity, but not at the expense of the world.

Many companies claim green credentials but make little effort to consider their impact on the world. The term 'Greenwashing' is used when a company purports to be environmentally conscious for marketing purposes but actually isn't making any notable sustainability efforts. Increasingly, greenwashing will not be acceptable to investors, suppliers and consumers.

From self to collective interest

Beyond the green agenda

Businesses are increasingly seeking to become more 'green' and at least sustainable, i.e. doing less harm to the world. However, regenerative-aspiring organisations are seeking to help restore the world through their purposeful business strategies and activities.